The mainstream market of touch screen products for the commercial market is the focus of our attention, such as: the education industry, whiteboard its industry requirement is very large, the potential is very large, are the hotspot of the Chinese market in recent years. In addition to the govement, enterprises, applied Aouncement presentations, inteal meetings, public places query, and are now becoming increasingly popular. Be sent to the above reasons, Ovid Consulting (AVC) from 2011 began to focus on large-size touch screen products market, especially in the education industry whiteboard market through cooperation with more than 20 mainstream projection peace touch screen manufacturers, nearly 2 years ongoing research in the field of the product we harvest some research, in 2011, the first half of 2012, we launched a whiteboard professional research reports and analytical articles related media, following the latest results of our research is to share with you:
First, look at the overall market, Ovid Consulting (AVC) in the first half of 2012, China whiteboard market research report “Research data show, the the Whiteboard overall market sales in the first half of 2012 of 179,600 units, sales amounted to 2.828 billion yuan, of which projection whiteboard product sales grew by 58%, sales to 124,000 units, flat-panel whiteboard sales grew by 97%, sales to 55,600 units. Ovid Consulting (AVC) data show that in the first half of 2012, China the whiteboard market still maintained a high growth trend.
Throughout the first half of B2BIWB market development, flatbed whiteboard products presents five major characteristics of the market:
Characteristics: LCD technology to dominate the market arena to replace the PDP technology
The whiteboard market sales of flat-panel in the first half of 2012, LCD (CCFL) technology accounting for nearly 60%, with the lower prices of LCD (LED) products in the first half of the shortage of raw materials, LCD (CCFL) LCD (LED) technology products significantly improved over last year, accounting for more than 40%. To see less than the figure of PDP, LCD technology of their technical superiority, effective cost control and the trend of large-size products to replace the PDP technology products from mainstream manufacturers selling products.
Whiteboard market research report, “In the first half of 2012 Ovid Consulting (AVC) data show that the the the flatbed whiteboard market in the first half of 2012, 55″, 65 “mainstream size, total sales of the two products ratio up to 92.4%, especially 65 products accounted has exceeded 50%, 60 “by the shortage of raw materials and 65 price reduction affects the market share with 70″ and a lower proportion of large-size products.
According to Ovid Consulting (AVC) analysis, flatbed whiteboard in the first half of 2012 compared with the projection in the mid-size range, with consumption cost savings advantage, and as flat products have achieved the 55-65 level economic sexual supply, flatbed display is better than the projection product price, the advantages of projection products continue to cut prices as the large size flat almost disappeared. while the 70-inch and above products is limited to the cost of higher less than the projection whiteboard more advantages, but with the 70-inch, 84-inch economic supply, large-size products in the future will be the the flatbed mainstream direction.
Faster flatbed the whiteboard overall industry growth rate in the first half of 2012, manufacturers are optimistic attitude, and add more brands, but many touch screen suppliers disorderly market competition, flat products industry faces competition deterioration pressure price gap. Flatbed whiteboard market prices in the first half of 2012 is still opaque, many conservative manufacturers of the bid price, the market price war is more confusing. ,1-15000 ,2-25000 Flatbed whiteboard market sales price segment from the first half of 2012, higher product sales accounted for more than 30%.
According to Ovid Consulting (AVC), research and analysis, the whiteboard industry structure in the first half of 2012, the education market is still occupy the mainstream position, accounting for 90% of the overall market the national public compulsory education accounting for up to 73%, accounting for 9% of public high school early childhood education and the education market and private educational institutions are 4%, education market demand continues to rise with the regional education deepen reform and thin change projects closely related. In addition to the conce about the education market, the commercial market demand increased slightly compared with last year, accounting for 10% of the overall market sales mainly reflected in the govement agencies, the military, financial industry, telecommunications industry, training enterprises and other units of the rising demand.
Flatbed whiteboard is also affected by the policy in the first half of 2012, the education industry as a mainstream industry sales reached 48,400 units, including public compulsory education demand for 39,200 units; slight increase in the commercial market, sales reached 07,200 units.
IWB sales of products in various regional markets across the country in the first half of 2012 are more optimistic about sales involving more dispersed area, where a higher proportion of sales in North China, East China and South China, more than 20% in the three regional sales accounting for more than 70 %, Weste China accounted for nearly 20% of the needs of the northeast region smaller, only about 7%.
Appear more likely to purchase large orders the IWB market in the first half of 2012, of which the most prominent areas of Anhui, Hebei, Guangxi, and secondly, Hunan, Hubei, Guangdong, Beijing (Haidian, Daxing District concentrate larger purchases), Shanghai and other places. thousands of large single. Henan, Shandong, Shanxi and other provinces have been developed into three regions decentralized procurement.
With thin change the implementation of the project and national subsidies for the weste region education equipment procurement, Ier Mongolia, Xinjiang, Yuan and other areas are a large number of procurement requirements.
Ovid Consulting (AVC), the future China B2BIWB market conce following trends:
Trend: The market continues to stable development, sales will reach 524,300 units in 2012
With the significant growth in the first half of 2012 IBW market, is expected to 2012′IBW more optimistic about the overall market. The overall market sales are expected to more than 500,000 units, a year-on-year growth of 74.2%; sales are expected to reach 8.219 billion yuan, a year-on-year growth of 60.3%.
From the current trend of the growth of the market, the flatbed is still higher than the projection, the projection is expected to 2012 ‘sales grew 69.4%, sales rose 59.4%; flatbed products sales grew 94.7%, sales year-on-year growth of 63.9%.
Trends: LCD (LED) technology product applications will exceed LCD (CCFL) technology products
Expected the 2012 flatbed whiteboard market, LCD (LED) product or higher than LCD (CCFL) products.
With LCD (LED) products, price reductions in the first half of 2012, the shortage of raw materials, LCD (CCFL), LCD (LED) as compared to last year increased dramatically, many mainstream manufacturers reserve a large number of LCD (LED) raw material for the second half of the market is expected in 2012 the flatbed whiteboard market sales, the LCD (LED) products accounted for more than 60%.
With the price reduction trend of flat products, is expected to the flatbed whiteboard market sales will decline in 2012, and to a lesser extent.
Trend three: 55 “and above specifications will become the mainstream product specifications
Whiteboard market education industry needs the highest range in size from Ovid Consulting (AVC) Research data show that in the first half of 2012, 65-92, more than 92 inch size products in the education industry demand for smaller, only small part of the demand in smaller commercial market. Ovid Consulting (AVC), the future, as technology changes, new technologies, products must promote the development of the entire whiteboard industry, but the current stage, existing products fully meet user the demand for, and the application of universal need market-driven, will play to the user to use the real efficacy of the whiteboard.
Is expected in the second half of 2012, 55 “flatbed size small, demand will decline, and 60″ flat-panel products of technology trends affect, is expected in the second half of 2012, demand is still not high, 65 “flat-panel products in the education sector the more mature, has become the focus of the summer procurement size, expected sales in 2012 accounted for the highest 70 “flat-panel products in the first half the price decline is expected in the second half will be the user to focus on the object, 84″ flat panel products due to listed soon, higher prices, and no obvious demand in the short term education industry, there will be cases in commercial areas.
Trend four: national education policy plaing to continue to stimulate market demand
Influenced by the national education and long-term plaing policy, the education industry is still expected by 2015 IWB focus on procurement industry. The expected education industry sales reached 476,800 units in 2012, sales of 7.152 billion yuan; slight increase in the commercial market, sales reached 47,500 units, sales of 1.067 billion yuan.
Expected that the education sector in 2012, the public procurement requirements for compulsory education still accounts for the largest share, accounting for more than 70% of other educational institutions are relatively stable. Expected in 2012 in the commercial industry, govement and military procurement demand is still not stable, enterprise users focus on the telecommunications, finance and other industries.
Large touch screen whiteboard industry is bound to become hot new darling
Flatbed whiteboard market research and analysis, we can see that the products in the the whiteboard industry’s development potential large general education show one of the highlights of this year is the touch one big screen display at the number of significantly more than projection whiteboard, and major traditional projection whiteboard manufacturers also provide diversified products added to the flatbed whiteboard technology team, which hung together companies will each carry a touch of technology, science and education dragon, Yi Bode and Shengxing Li together The new big screen debut in one machine. Can be seen in the whiteboard industry, major manufacturers have acquiesced to this trend, large touch screen panel whiteboard as the year the same burst of rapid growth and popularity of the trend.
Note: Ovid Consulting (AVC) projection whiteboard applications in education and business markets of mainland China, and large-size touch panel display device is defined as a whiteboard market for that B2BIWB markets including projection whiteboards and flat electronic whiteboard two types of products. Projection interactive whiteboard, projector + PC + whiteboard technology; flatbed products that touch one or LCD whiteboard, using the flat panel display (PDP / LCD / LED display) + Touch Screen + PC, covers 42 “and above flat products specifications.
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